Eric Smith is a Senior Vice President of Wholesale at adidas North America, where they drive commercialization activities and consumer-centric growth strategies. With significant experience in P&L management and strategic partnerships, Eric previously held senior merchandising leadership roles at Dick's Sporting Goods, overseeing substantial growth in multiple categories. They earned an MBA in Marketing from Georgia State University and participated in an Executive Leadership Development Program at Duke University. Eric has been recognized as both Leader and Salesperson of the Year at adidas, contributing to notable success across major retail accounts.
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