Eric Tan is a seasoned commercial and marketing executive currently serving as Vice President of Consumer Experience at adidas, where they oversee retail operations and drive business growth. With over 20 years of experience, they have held significant roles at Kantar, including Chief Client Officer and Senior Client Service Director, providing strategic leadership for top global clients across various sectors. Eric's previous positions also include leadership roles at The Nielsen Company and an early career as a Regional Store Manager at Marks & Spencer. They possess a BA in Business Studies from Hong Kong Polytechnic, reflecting their foundational expertise in the field.
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