Erik Dinger is a seasoned merchandising leader with over 18 years of experience in the sporting goods industry. Currently serving as the Merchandising Director for Foot Locker Inc. and JD Sports, they specialize in developing product assortments that resonate with consumers and drive revenue. Previously, Erik held key positions at prominent companies like adidas and Callaway Golf, consistently exceeding sales targets and contributing to brand growth. Erik's educational background includes a Bachelor's Degree in German and European Studies from the University of the West of England.
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