Felix Willfeld

Felix Willfeld is a Senior Brand, Strategy & Sustainability Executive with over 20 years of experience in various roles, including managing partner at kleiderhelden since 2025, where they co-lead the business and participate in all aspects from product development to customer experience. Previously, Felix held several positions at adidas from 2007 to 2009, including Global Product Manager and Director of Brand Sustainability Strategy, and worked as a Product Trainer at cip GmbH from 2001 to 2004. Felix also completed a Diplom Kaufmann in Business Administration from Eberhard-Karls-Universität Tübingen, where they continue their studies.