Florian Bernhard is a digital analytics and strategy professional with over 10 years of experience managing stakeholder relationships and developing digital analytics practices and products. Currently serving as Senior Director of Business Management Reporting & Products, Florian has a proven track record in implementing digital analytics services and establishing key performance indicators that align with business goals. Previously, Florian held various leadership roles at adidas, including Senior Director eCom Performance and Experience Analytics and Director Digital Analytics for the Global Newsroom. Florian’s educational background includes a Diplom Handelslehrer from Universität Erlangen Nürnberg and a fachgebundene Hochschulreife from Berufsoberschule Passau.
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