Florian Karg

Florian Karg, formerly known as Fritzmann, possesses extensive experience in project management and consumer experience within the retail sector, particularly at adidas. Karg's career includes roles such as Manager In-store Consumer Experience and Senior Manager In-store Communication, where responsibilities encompassed the creation and implementation of retail concepts and communication strategies across global markets. With a robust educational background in Business Economics from Friedrich-Alexander-Universität Erlangen-Nürnberg and Otto-Friedrich-Universität Bamberg, Karg's expertise is further complemented by project management and research assistant experience at HYVE and the university. Notable achievements include the successful opening of flagship stores in major cities worldwide and leading teams in the development of wholesale concepts.