Florian Lickteig

Florian Lickteig is a former professional track and field athlete who has transitioned into merchandising, marketing research, and business intelligence. Currently, they serve as a Senior Manager for Global Hype Insights & Analytics at adidas, where they lead analytics and market intelligence initiatives. In addition to their role at adidas, Florian co-founded a fashion label named Flick and Kaxx, focusing on local production and urban culture-inspired designs. They also perform as a DJ and music producer, mixing hits and urban classics at local events. Florian's academic background includes a Master of Science in Wirtschaftspsychologie and a Bachelor of Arts in International Business Administration.