Frank Basters

Frank Basters is a seasoned marketing professional currently serving as the Senior Director of Brand Activation at adidas, where they manage Brand Communications, Sports Marketing, and Omnichannel Activation. Frank began their career at Hill & Knowlton Nederland B.V., progressing from intern to a senior member of the Marketing Communications Group. They have held various roles at adidas, including Brand Manager for Reebok Benelux and Director of Brand Activation, accumulating extensive experience in managing communication disciplines across the Benelux region. Frank earned their degree from the Universiteit van Amsterdam between 1991 and 1997.