Gastón Ferrés

Gastón Ferrés is a regional business executive specializing in digital and commercial growth across Latin America. They currently lead adidas’ digital business in Colombia and oversee the regional Digital Growth strategy for LATAM, managing a multi-country P&L exceeding EUR 600 million. With a strong focus on P&L ownership and ecosystem partnerships, Gastón has achieved significant growth in digital sales and implemented innovative forecasting tools to enhance decision-making. Their previous roles include senior management and operational leadership positions at adidas, Syngenta, and other companies, where they consistently drove performance and market leadership. Gastón holds a Master’s degree in Data Science and a postgraduate degree in Finance.