Ha Luu is an accomplished corporate communications and marketing professional with extensive experience in managing strategic priorities within the tech and global operations sectors. Currently serving as Corporate Communications Manager at adidas since July 2021, Ha Luu has effectively supported senior management and acted as a liaison for various projects. Previous roles include Digital Marketing Manager for OPPO, International Business Development Manager at Viettel International Business, and Marketing Manager at AmericanSTEM. Ha Luu has also contributed to public relations initiatives at Ogilvy & Mather and project management for a World Bank-funded non-profit initiative. Ha Luu holds a Master's degree in International Business from Hochschule für Technik und Wirtschaft Berlin and a Bachelor's degree from Foreign Trade University.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.
