Hakan Atalay is the General Manager at adidas Turkey, bringing over 15 years of cross-functional experience in Commercial, Sales, and Financial Operations. Previously, they held significant positions at notable brands including Nike, Levi Strauss & Co., and Tommy Hilfiger, where they demonstrated expertise in retail management and strategic business planning across various emerging markets. Hakan has developed sustainable financial plans and optimized operational performance while leading diverse teams and business initiatives. Currently, they are pursuing a Retail Masters Forum at the University of Oxford.
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