Hoa Ly has a extensive work experience in the footwear and apparel industry, primarily with adidas. They began their career with adidas Salomon North America in 1997 as a Finance Specialist, and later transitioned to roles in Footwear Product Costing and Footwear Planning. In 2002, they joined adidas Sourcing Limited, China as the Head of Costing Footwear China and later became the Head of Footwear Planning and Projects. In 2005, they moved to adidas Sourcing Limited where they served as the Head of Footwear Sourcing Operations & Strategy. Hoa then joined adidas as a Sourcing Director for Footwear and Chief Representative in Vietnam, Cambodia, and Myanmar. They later held roles as VP of Product Operation for various sports categories and as the Senior Vice President of Apparel Sourcing. Currently, Hoa works at adidas as the Executive Vice President of Global Sourcing.
Hoa Ly earned a Bachelor of Arts (B.A.) degree in Finance, Marketing, and International Business from Portland State University, from 1993 to 1997. In 2020, Hoa Ly also obtained a certification titled "Psychological Safety: Clear Blocks to Innovation, Collaboration, and Risk-Taking" from LinkedIn.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.
