Ida Hallgren

Ida Hallgren is currently the Director of Omnichannel Activation at adidas, where they lead a team to bring brand and product campaigns to life across Nordic wholesale channels and retail stores. Previously, they held various roles at adidas, including Director of Sales for Regional Accounts in the Nordic region, where they were responsible for account strategies and business targets. Ida began their career with adidas as a Retail Space Manager, focusing on creating brand excellence at point of sale. They also have a background in project management from The Learning Tree, Inc. and a degree in social sciences, IT, and sports from Walthers Gymnasium.