Ignacio Lamastra

Ignacio Lamastra is a seasoned professional in digital operations and marketing with extensive experience in leading digital strategies for global brands. Currently serving as Sr. Manager of Digital Operations at adidas since September 2022, Ignacio previously held various key roles at Samsung Electronics from November 2016 to December 2022, including Digital Marketing & E-Commerce Manager, where responsibilities spanned the management of online marketing campaigns and e-commerce platforms. Prior to Samsung, Ignacio contributed to Banghó as Online Marketing Responsible and to MRM//McCann as Sr. Project Manager for major digital campaigns for Microsoft. Ignacio's foundational experience includes roles at The Walt Disney Company, Grupo Infobae, and Diario Lo Nuestro, coupled with a Bachelor's degree in Communication from Universidad de Ciencias Empresariales y Sociales.