Imraan Deaney

Imraan Deaney serves as the Director DPC Emerging Markets Central at adidas, leading digital partner commerce across key markets in the Middle East and North Africa from Dubai, UAE. Previously, Imraan held the position of Director of Digital Brand Commerce for adidas and Reebok in South Africa, where they were also a member of the Senior Leadership Team. Imraan began their career in customer relationship marketing with TFG (The Foschini Group) and later advanced through e-commerce roles at Totalsports. Imraan earned a Bachelor of Business Science in Marketing from the University of Cape Town.