Ingo Petereit has extensive experience in various leadership roles within the automotive and consulting industries. Petereit began a career at Boston Consulting Group as a Consultant from May 2007 to September 2010, followed by a tenure at Mercedes-Benz AG from August 2012 to August 2015, where responsibilities included Product Manager for the Mercedes Benz B-Class and Manager of Retail Performance Management. Petereit then joined BMW Group as Project Lead for the Future Target Operating Model from January 2017 to March 2018. Most recently, Petereit has held multiple vice president positions at adidas from October 2024 to September 2024, focusing on Global Digital & E-commerce Strategy & Innovation, Digital Transformation, and Commercial strategies for the European market. Petereit holds a degree in Economics from Linköpings universitet.
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