Jacob Roach is a seasoned professional with over 10 years of experience in brand partnerships, marketing, and communications, primarily at adidas. Currently, they serve as the Senior Manager of Global Brand Communications for Liverpool FC, where they lead marketing and communications for the partnership with adidas. Previously, Jacob held various roles at adidas, including Senior Key Account Manager for EMEA Strategic Accounts and Senior Partnership Account Manager for Arsenal FC and Manchester United FC. They earned a Bachelor of Science (BSc) from Loughborough University and completed the European Sponsorship Association Diploma in 2023.
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