Adidas
Jacques Malan is a Senior Manager in E-commerce Strategy and Planning for Emerging Markets at adidas since June 2020, where responsibilities include providing insights for business strategies and collaborating on digital initiatives. Prior experience includes leading the Digital Brand Commerce channel in North Africa and Levant, driving market share growth through digital partner channels in the MENA region, and managing wholesale operations and brand partnerships at various companies, including All Things Mochi, House of Fraser, and Sun & Sand Sports. Jacques has a diverse background in sales and account management within the FMCG and hospitality sectors. Education includes a GED from the Centre for Executive Education and certifications as a Scuba Instructor and Emergency First Response Instructor.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.