James C. is currently the Sales Development Director for North Europe at Adidas, having previously served as a Digital European Senior Key Account Manager for the Reebok business on Amazon. They also held multiple senior key account management roles within Adidas, focusing on accounts such as Sports Direct and JD, as well as managing footwear for various brands. Prior to their tenure at Adidas, James was a National Account Executive at L'Oréal, managing key accounts for men's skincare and haircare products. James earned a 2:1 degree from The University of Birmingham in 2013.
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