James Lui

James Lui is a Design Director for Footwear at adidas, specializing in Originals. With over seven years of experience in both corporate and start-up environments, James has developed a passion for innovation and storytelling in the sneaker industry. They have held various roles, including Senior Footwear Designer and Product Manager, showcasing expertise in color and material design. James graduated with a B.Comm in Marketing from The University of British Columbia and also completed an exchange semester at the National University of Singapore.