James Young

James Young is a seasoned marketing professional with 24 years of experience working with major consumer brands including adidas, Lucozade Sport, Sony, O2, and British Airways. They currently serve as the Senior Director of Sports Marketing at adidas, overseeing marketing initiatives in the UK and Ireland. Previously, James held various roles involving sponsorship strategy, campaign management, and digital engagement, such as the Head of Partnerships at Lucozade Ribena Suntory and Global Marketing Communications Manager at Sony Mobile. James earned a First class BA (Hons) in Business Studies and Marketing from Bournemouth University and a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing.