Jeff Lienhart

Jeff Lienhart is an experienced executive in the sporting goods industry, currently serving as President and Senior Vice President/General Manager of adidas Golf since October 2017, where responsibilities include overseeing the global growth and development of the business. Previously, Jeff held the position of President at TaylorMade-adidas Golf Company, managing the global adidas Golf and Ashworth Golf brands while overseeing full P&L management and strategic initiatives. Jeff's career also includes significant roles at Hillerich & Bradsby Co. and Nike, where leadership in sales and operations contributed to substantial revenue growth and brand management. Jeff began a career in sales at Hillerich & Bradsby Co. and holds a Bachelor of Science in Business Administration with a focus on Marketing from West Virginia University, supplemented by education at Harvard Business School.