Adidas
Jiaming Wang is a seasoned professional with extensive experience in digital project management and marketing, currently serving as a Senior Digital Project Manager at adidas since October 2017. Wang leads the global digital transformation strategy for the adidas Runners program, focusing on membership strategy, tech and analytics capabilities, and enhancing digital user experience. Previous roles at adidas include Manager of Digital Activation, where responsibilities included coordinating digital activation for the Tokyo 2020 Olympics. Prior experience also includes a position as Junior Online Marketing Manager at VITAFY BRANDS and work as an Entrepreneur in international project development at Beijing Dexin Cultural Exchange Ltd. Jiaming Wang holds a Master of Science in Marketing Management from Esade and a Bachelor of Arts in Spanish Philology from Beijing Foreign Studies University, complemented by an exchange program at Universidad Autónoma de Madrid.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.