Jim Che

Jim Che is an experienced Director and Senior Strategy Manager with a strong background in the sporting goods industry. They have worked in various roles, including Business Development at 雅诗兰黛(上海)商贸有限公司 and Offline Channel BD Head at Yatsen Holding 逸仙电商 since 2018 and 2020, respectively. Additionally, Jim has been a Senior Manager for Retail Expansion Strategy at adidas Group since 2015 and held a previous role as Store Development Senior Strategy Analysis Manager at Starbucks China from 2010 to 2015. Jim graduated from 华东师范大学 and possesses skills in retail, strategic planning, and market research.