Joannie Xia

Joannie Xia has extensive experience in product marketing and global operations within the footwear industry, primarily with阿迪达斯 since January 2005. In the role of Basketball Product Marketing, Joannie contributed to the Basketball Marketing Team on a short-term assignment. As the Global Operations Global Costing Manager for adidas Yeezy and Basketball, responsibilities included managing costing functions and collaborating with various teams to drive cost-based solutions. Previous roles encompassed senior management positions focused on global logistics, sourcing, and costing strategy, where Joannie played a pivotal role in enhancing procurement processes and developing strategic frameworks. Joannie’s career began as a Footwear Costing Specialist at Shoetown Group, where foundational knowledge in shoe manufacturing and costing processes was established. Educational qualifications include a Master's degree in Finance from Cheung Kong Graduate School of Business and a Bachelor of Business Administration in Accounting and Finance from China University of Mining and Technology.