Jochen Bauer

Jochen Bauer is a Senior Director of Marketing Operations in Europe at adidas, where they lead the end-to-end marketing process and development of key sell-in events for adidas and Reebok Europe. With over twenty years of experience in the sports and sportswear industry, Jochen combines a strong strategic and operational background with high commercial and business acumen. Previously, Jochen held various leadership roles at adidas AG, including Head of Global Marketing Demand Planning and Director of adidas Originals & adidas NEO for Central Europe, where they successfully launched new business models and concepts.