Jochen Raff

Jochen Raff is currently the Director of Consumer Engagement & Membership at adidas, where they lead the global planning of membership experiences and services. With over 20 years of experience in brand and product management, Jochen previously held various leadership roles at adidas, including Director of Omnichannel Market Activation and Director of Concept-to-Consumer Football. Jochen's career began at uhlsport GmbH as a Product Manager, focusing on branding and product strategy. They earned a diploma in Business Administration and Management from Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen between 1997 and 2003.