Jon Hendry is a Category Lead with a robust background in the sporting goods retail industry. Currently serving as the Manager of Buying, Planning & Trading eCom at adidas since 2024, they manage pre-season and in-season planning, buying, and trading for sports categories while focusing on forecasting and sales strategy implementation. Previously, Jon held positions such as Commercial Manager for both Lovell Sports and Frasers Group and worked as a Footwear Merchandiser at Lovell Rugby from 2016 to 2017. Jon earned a Bachelor of Science in Business Management from Cardiff University between 2010 and 2014.
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