Jonathan Guite is a Senior Manager of Ranging and Assortment at Adidas Europe, overseeing Global Key Accounts for the JD Group. With over 25 years of experience in the European Fashion, Sports, and Leisurewear market, Jonathan worked 10 years in retail management before dedicating the last 17 years to category management and GTM strategy planning with a leading global sports brand. Known for strong communication skills and a deep understanding of market trends, Jonathan has a proven track record in strategic planning, presentation, and negotiation. Jonathan holds a BTEC National Diploma in Sports Science from Stockport College.
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