Julia Schmitt

Julia Schmitt, a seasoned professional in sports marketing, has been with adidas since September 2013, serving in various senior roles including Senior Sports Marketing Manager for adidas TERREX and Senior Manager of Brand Strategy, where strategic direction for Brand Moments and Sustainability was developed until December 2022. Previous positions include Senior Manager of Retail Concepts Adaptation and Global Senior Manager of Visual Direction, where Julia drove revenue growth and brand consistency across multiple channels. Prior to adidas, Julia worked at cip trademarketing GmbH as a freelancer, focusing on brand activation and events for key accounts in Austria. Julia holds a Bachelor of Applied Science in Sport Science and Kinesiology from Universität Salzburg and studied at the University of Bayreuth in 2014.