Kate McFarlane is an experienced professional in digital buying and planning, trading, and strategy. They held various roles at adidas from 2019 to 2022, including Director of Global eCom Buying & Planning and Director of EU eCom Planning & Trading. Prior to this, Kate worked as a Finance Manager and Management Accountant at Kelkoo Group in 2017, as well as an Executive at EY from 2012 to 2015. They are a qualified Chartered Accountant and hold a first-class honours degree in Geography from the University of Nottingham.
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