Kathi Hoffmann

Kathi Hoffmann is the Global Director of Retail Activation at adidas, where they envision and shape the framework for retail activation across all markets, focusing on membership and flagship stores. Previously, Kathi held several roles at adidas, including Global Visual Merchandising Manager and Global Senior Visual Merchandising Manager, where they managed visual merchandising strategies and tools for the brand. Kathi's career began at cip marketing GmbH, where they executed marketing events and managed visual merchandising projects. They earned a Diploma in Sports Economy from Universität Bayreuth in 2005.