Lara Chaves

Lara Chaves holds an Executive Master in Luxury Management from SDA Bocconi and has a background in Civil Engineering with a Bachelor's degree from the Federal University of Espirito Santo. Lara has gained diverse experience in the retail sector, currently serving as the Global Senior Manager Priority Concepts Originals at adidas, where they lead the end-to-end go-to-market strategy for key franchises. Previous roles include positions at B2W Digital, where Lara achieved significant sales growth and led innovative projects, and HC Estruturas, where they contributed to project management and design in civil engineering.