Lara Zerbe

Lara Zerbe is a result-driven professional with over 16 years of experience in blue-chip multinationals across the Sports, Beauty, FMCG, and Automotive industries in Emerging Markets. Currently serving as Senior Manager Commercial Head Office at adidas, they have led various initiatives to drive business turnarounds and brand expansion. Lara has also held key marketing roles at Renault Group, L'Oréal, and Henkel, where they successfully executed strategies and campaigns that enhanced brand visibility and market share. They are pursuing a Master's degree in Marketing and hold a Bachelor's degree in Business Administration from Saint Joseph University of Beirut.