Lars Herrmann

Senior Manager GTM DTC - Central Europe

Lars Herrmann is a Senior Manager GTM DTC at adidas, where they focus on strategic product merchandising across various categories. Previously, Lars held roles at Breuninger, Ansons Herrenhaus KG, Calvin Klein, and Peek & Cloppenburg KG Düsseldorf, gaining extensive experience in sales and merchandising. Lars completed a Master of Arts in Marketing Management from CBS International Business School and holds a Bachelor of Arts in Fashion & Retail Management from EBC Hochschule Düsseldorf. They began their educational journey at Kopernikus Gymnasium and further enhanced their expertise at Berkeley College in New York City.

Location

Düsseldorf, Germany

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