Lars Peterse is a seasoned professional with over 15 years of experience in the sports industry, currently serving as Senior Manager of Omnichannel Activation at adidas. Lars has held various roles, including Wholesale Activation Manager and CRM Communications Marketeer for eCommerce in Europe, and previously worked as Marketing Manager at Vakantie Makelaar and Assistant Marketing Manager at Voetbalshop. Lars holds a degree in Internationale Handel from Abstede College and a degree in Commerciële Sporteconomie from Hogeschool van Amsterdam. Passionate about sports, Lars believes that positivity is key to achieving results.
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