Laura Serrano is a Senior Manager Go-To-Market for BU Originals & Basketball at adidas, focusing on apparel merchandising and range architecture. They hold an MBA in International Management as well as a degree in Industrial Design, complemented by multiple certifications in fashion and merchandising. Laura has over eight years of experience in product and retail merchandising within the sports fashion industry, having previously worked with brands like Timberland and Pat Primo. Their expertise includes strategic planning, stakeholder management, and digital account merchandising, showcasing a strong commitment to driving business growth and enhancing brand performance.
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