Laura Stief is currently the Global Director of PR/Social BU Sports at adidas, bringing extensive experience in public relations, communications, and social media strategies. They have previously held positions at adidas, including Global PR Manager for Running and Global Senior PR/Social/Partner Publishing Manager adidas Running. Holding a Bachelor of Arts in Mass Communication from Boise State University and a Master of Arts in Corporate Communication from Aarhus University, Laura has a strong understanding of the digital landscape and multicultural environments. They began their career with internships at BILD digital GmbH and Daimler AG before progressing through various roles in the sports marketing sector.
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