Lorena Baeza

Lorena Baeza possesses extensive experience in the retail and buying sector, particularly within the fashion and lifestyle industry. At Zalando SE, Lorena Baeza started as a Junior Buyer for Sneakers, focusing on assortment strategy, KPI analysis, and stakeholder collaboration. Progressing to a Buyer for Sneakers, responsibilities included managing a significant brand portfolio, developing exclusive products, and mentoring team members. Previously, roles included Manager of Retail Planning & Buying at adidas, and Product Manager at Falabella Retail and Belsport Group, with a strong emphasis on product range selection, marketing strategies, and performance analysis. Lorena Baeza holds a Bachelor’s Degree in Business Administration and Management from Universidad Adolfo Ibáñez and has attained multiple Master’s Degrees in International Management from renowned institutions.