Lorena Converti is an experienced financial professional with extensive expertise in business planning, forecasting, and commercial finance within the e-commerce sector. Currently serving as the Director of Business Planning & Forecasting and Director of Commercial Finance for e-commerce Europe at adidas since August 2015, Converti has previously held senior managerial and analytical roles at adidas, Loviit AG, Buongiorno, DIRECTV Latin America, and Grant Thornton Argentina. Converti's educational background includes a degree in Public Accounting from the University of Buenos Aires, complementing a successful career in financial analysis and business intelligence.
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