Lorena Sopp

Lorena Sopp possesses extensive experience in marketing and product management, with a focus on the outdoor and sportswear sectors. Roles at companies include Working Student Marketing at GHOST Bikes GmbH and Internship Brand Strategy Support at W. L. Gore & Associates. Lorena further developed skills while working as a Working Student in Retail Marketing for adidas/adidas TERREX, and subsequently held multiple positions at adidas, culminating in the role of Global Product Manager for COE Jackets in the BU Outdoor segment. In this capacity, management of the adidas Terrex Outerwear range and oversight of the entire product creation process are key responsibilities. Lorena completed a degree in Sportökonomie from Universität Bayreuth, contributing to a solid foundation in sports economics and management.