Luca Roat has a robust background in sports marketing and digital marketing, with experience across various prestigious companies. At EIS, Luca served as an Account Intern, later advancing to Junior Account Manager, where responsibilities included managing B2B relationships and business development. A tenure at adidas from January 2022 to June 2024 encompassed roles such as Assistant Manager Digital Portfolio Planning for Global Football and Manager Membership Global Partnerships, focusing on partnership strategy and consumer engagement plans. Prior experience includes a Marketing & Sales Assistant role at Würth Italia, a Digital Marketing & Community Management Intern position at Technogym, and early work as a construction worker. Luca holds a Master's degree in Marketing Management from the Rotterdam School of Management, Erasmus University, earned in 2019.
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