Lucas Ribeiro is currently the Director DTC - Buying & Trading for Latin America, where they lead merchandising strategies for adidas and Reebok's Direct to Consumer channels. They previously held various positions at adidas, including Sr Manager DTC Buying & Trading and Category Analyst. Lucas's early career includes roles at companies such as The Walt Disney Company and BDF Nivea Ltda, where they focused on marketing and consumer relations. They earned a Bachelor's degree in Advertising and Propaganda from Escola Superior de Propaganda e Marketing and furthered their education with a specialization in International Management & Leadership from Fondazione Cuoa.
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