Luis Curti

Luis Curti is an accomplished retail and business executive with extensive experience in leading transformational initiatives across various sectors. Currently serving as VP Retail & Franchise for Latin America at adidas since July 2022, Luis previously held senior roles at Walmart and Grupo Big, where responsibilities included managing multiple business units and achieving significant EBITDA improvements. With a solid foundation in commercial strategy from positions at Carrefour Brasil, Shell International, and Raizen SA, Luis has consistently driven operational excellence, P&L accountability, and market expansion initiatives. Educational qualifications include a Master’s Degree from IMD and an MBA from Fundação Dom Cabral, complemented by specialized programs at London Business School.