Lukas Böhm

Lukas Böhm is currently the Senior Go-To-Market Manager for adidas Terrex, a position they have held since 2022. Previously, they worked at adidas as the Outdoor Go-To-Market Manager and held various roles in event management and brand activation, including senior management of internal events across Europe. Lukas began their career in event management with act.³ GmbH and SC Potsdam e.V. while also freelancing as a Brand Activator and Coach. They hold a Master of Arts in Sport- & Eventmanagement from Fachhochschule für angewandtes Management and a Bachelor of Arts in Sportmanagement from Universität Potsdam.