Lukas Malcher

Lukas Malcher is an experienced team leader and brand strategist currently serving as the Global Director of Digital Marketing & Content Creation for adidas Originals & Style. With over eight years of experience in brand and digital marketing, Lukas has developed expertise in defining and executing brand strategies across global teams. From 2010 to 2013, Lukas worked at adidas group in various roles, focusing on digital marketing, media, and communication. Prior to this, Lukas contributed to Vans EMEA as Brand Marketing Interactive, managing campaigns and digital strategies while ensuring alignment with the overall brand vision. Lukas holds a Diplom Kaufmann from Friedrich-Alexander-Universität Erlangen-Nürnberg and studied International Marketing at Universidad de Las Palmas de Gran Canaria.