Mabel Ong

Mabel Ong is an experienced marketing professional currently leading Membership & CRM at adidas Singapore, focusing on strategic partnerships and consumer engagement since May 2022. Mabel is also the Founder and Creative at The Bloom Edit, a freelance floral design and doodling venture established in June 2015. Previous roles include Manager of CRM & Digital Customer Experience at McDonald's Singapore, where Mabel oversaw digitalization projects and customer engagement initiatives, and CRM Campaigns Lead for CHARLES & KEITH GROUP, managing global loyalty campaigns. Additional experience encompasses roles at Jay Gee Group, Al-Futtaim, and Robinson & Co, along with internships at BBDO Singapore and CEMS. Mabel holds a Bachelor of Business Management in Marketing from Singapore Management University and a Diploma with Merit in Business & Social Enterprise from Ngee Ann Polytechnic.