Maher Sellam

Maher Sellam has extensive experience in brand communication and athlete activation within the sports industry, currently serving as the Director of Athletes Activations for adidas Football and Global Brand Communication Director for adidas Sportswear since March 2014. Prior roles at adidas included Global Senior Manager Communications and Brand Communication Manager for adidas Originals, where Maher managed communication campaigns and brand activations. Prior to adidas, Maher co-founded Sport Faction and led communications, community management, and partnership development. An early career position at Sportfive/Olympique Lyonnais Promotion involved business development and advertising management, achieving significant financial results. Maher holds multiple master's degrees in marketing and business management from Grenoble Ecole de Management and Queensland University of Technology.