Marc Bäcker is a Brand Marketing Lead at adidas Football with over ten years of experience in the sports industry. Previously, they held various roles at adidas, including Director of Brand Communications for Football Europe, where they managed brand marketing plans and omnichannel activations for major tournaments. Marc started their career as a Brand Coach at cip marketing, providing sales support and conducting workshops on adidas and Reebok products. They hold dual Bachelor of Science degrees in Sports Management, and Management and Economics from Leopold-Franzens Universität Innsbruck.
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