Mark Richards is a seasoned professional in business development and analytics with extensive experience in the retail sector. Currently serving as Senior Director of Business Development & Analytics at adidas since November 2018, Mark has held various roles including Director of Business Insights & Reporting and Director of Sales Development. Prior to adidas, Mark spent a decade at JD Sports Fashion plc, advancing from Head of Merchandising to Menswear Buyer and Senior Merchandiser. Earlier experience includes positions at Bonmarche as Assistant Merchandiser and various roles at JD Sports Fashion plc, beginning as a Merchandiser. Mark holds a degree from the University of Northampton, earned between 1997 and 2000.
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